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Brit Hawley

Driven retail leader with 13+ years at Nike specializing in Visual Merchandising, Styling, and Consumer Experience. Recognized for leading from the front, elevating brand storytelling, and developing strong diverse teams that drive business growth across the NYC marketplace.

Nike Experience

Assistant Head Coach of Visual Merchandising, and Styling

Current Role

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13+ years at Nike - working within 4 doors from Flagship (60M), Large Format (34M) and Small Format (4M & 8M) Doors

Achievements

Senior Leader delivering results through overseeing Visual Merchandising and Styling that helped Nike Soho’s best year since opening in FY24 with 34M+​

 

Lead over 20+ seasonal stories in the past 4 years.  Overseeing product placement and end to end consumer journey, while maintaining collaboration and partnership with Partners and Vendors.​

 

Lead rebuilding VMS Team within Nike Soho by streamlining PLC org and creating cadences, processes, and trainings to influence how the VMS Team shows up for our Soho consumer.​

 

Executed a 3-month critical experience as the Visual Merchandising and Styling Specialist for NYC Marketplace while fulfilling my leadership role at Nike Soho during FY24. During time created Styling Deck to help influence Global VMS Leadership, as well as supported execution of curated product moments for Nike’s 50th Hip Hop Celebration and World Basketball Festival Pop-Up.​

 

Supported with 7 Store Opening Teams - most recently Grand Opening Atlantic Center as the VMS Go Manager

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